Here is something I think a lot of new coaches or trainers might have an issue with. Getting your clients to buy into your programming. In this day and age there is so much info out there that people tend to naturally question things…even though they’ve paid you to create a program for them.
So how do you over come this? Well…the first thing, and probably the most important, is that you have to believe whole-heartedly in your program yourself. If you show that you aren’t totally convinced in your program…why should your client? If you don’t believe it, nobody else will. Be firm in your program…don’t allow them to control the program, you control it. I have a client right now who is always lobbying to do more stuff despite his sessions can take upwards of two hours. Always wants to do more…he’s a try hard guy, which is both a blessing and a curse to train. I have to be firm in telling him this is what you’re doing and all you’re doing.
Next you have to be able to explain your program and your reasoning for doing exactly why you’re doing it. It’s not good enough anymore to say “do it because I’m telling you to”. As a teacher I can tell you that that doesn’t work with today’s student, and it certainly doesn’t work with today’s athlete/trainee. They want to know WHY they are doing it and HOW it’s going to benefit them in specific detail. If you can’t do that there is no way they are going to trust you, and trust is key. I have explained to my “try hard guy” why he can’t do extra stuff and provided reasoning for it. He accepts it…he may not like it all the time, but a year later he’s still with me and listening to what I tell him to do.
The next thing you can do in order to get your clients to buy in is to create a relationship with them. Show them that you genuinely care about them, their life, their well-being, and their success. They need to know it matters as much to you as it does to them. I try to have a conversation with every one of my clients that has nothing to do with training every session. If they believe I care about them, they will believe that I am giving them the best possible program that will lead them to success….which of course is always true!
I hope those three tips help. If you have some tips let me know in the comments section or hit me up on twitter @CarozzaStrength or on FaceBook. Or if you’re an athlete tell me what it is you’re looking for in a coach…what does it take for you to trust them fully.